Irene Forte is the Wellness Director at Rocco Forte Hotels. Irene joined the Rocco Forte Hotels’ Head Office team in January 2013 as a Quality Standards Executive to create brand standards that included a new service philosophy and values. These have since been established by Irene in all of the Rocco Forte properties. In 2017, her title changed to Group Project Director. Whilst still overseeing elements of learning and development for the hotels, she started overseeing the Spa and Fitness proposition across the group, launching Rocco Forte Spas which included a new spa philosophy and healthy eating aspect called Rocco Forte Nourish. In 2018, Irene became Wellness Director for the group and launched her eponymous skincare line, Irene Forte Skincare, a nutrient-rich, natural and considered line that is inspired by Sicily and handmade in Italy. The products are used in all Rocco Forte Spas and as in-room amenities. Prior to this, Irene was Communications Manager at Verdura Resort, Sicily. Irene is fluent in English, French and Italian and a keen runner, having qualified as semi-professional in the London marathon. She is an ambassador for a number of charities and sits on the board of the Global Wellness Summit.