Erica strives to create innovative business concepts to improve health and wellness offerings in luxury resorts. She inspires and motivates teams to excell in the creation of unforgettable wellbeing experiences. Her competencies and expertise in Science of Happiness and Wellbeing, are also applied within the organizations for workplace wellness corporate welfare programs to drive productivity and engagement. Active in a wide range of sports and leisure activities,  Erica is happy to combine the titles of wife, mother and businesswoman, having spent seven years as an entrepreneur, founding one of the first modern medical spas in Europe and creating the Healtheatarian protocol that has been impressively awarded.  With more than 12 years of experience in leading luxury spas and wellness destination resorts, Erica has an impressive track record in implementing strategies and leading teams to achieve positive business results in terms of revenue growth, guest retention and guest satisfaction. She combines both a practical knowledge in wellness and treatment protocols with a strong grasp of business processes and strategies, especially in terms of marketing, in which she holds a master’s degree.  She is a result-driven person who implements the theory and practice of positive leadership.